What is your brand archetype?
And by understanding which archetype you fall into, that gives you a better understanding of how you want to ultimately deliver your content, your brand and your messaging out to the world on various social media platforms, and also the way you just share your content with other people. So I'm posing that question to anyone out there who's interested in joining in on this conversation, but it's really just understanding what is your brand archetype. And if you don't know, you can do a quick Google search
Deborah Pardes
@DBPardes · 2:39
And my question to you is a lot of people are trying to not be found out, and they want more freedom to be more proactive as opposed to reactive to things that know them, especially in the digital footprint they're creating, because they're moving through the Web as their archetype. How do you work with brands that know that people want to be not manipulated, but they want to be spoken to, but they don't want to be found out?
Right, but I mean, I can chime in on how brands do it, but it really is just sort of based on the content or the sites or the interactions you have and resonate with across the Internet and social media in places. Right. And the machines and algorithms jobs are to then deliver content that you resonate even further with from other creators that fall into one of those archetypes that you resonate with. Right
Swell Team
@Swell · 0:15
If you did before a brand was using a certain type of messaging and then or you were using a different type of messaging and then you switched to a particular archetype and started using that to consistently create a messaging, the outcome in terms of the results you expected, did that change? And if so, is there some data points, something that you can share?
So yeah, it is definitely something that brands are very aware of, I think when it comes to content and the type of creatives, whether it be video, contents, images or a campaign around launching something new. Yeah, think brands do need to think about the types of messaging but also more importantly, the types of audiences that they're really trying to stay relevant with and stay top of mind with their messaging
So my only real anecdote and real world example is still going back to Microsoft and how it is obviously a bit more difficult for them to switch archetypes when you've been sort of known for one type of messaging for so long. But you know, I'm trying to think of brands that have done it. So if anyone here is listening to this conversation, it has like a great example of when brands switch between different archetypes. What are sort of the impacts or results that come out of that?
Antionette Carroll
@ACarroll · 4:18
Such a great question in which I believe we're not asked enough. As a former Advertiser graphic designer, I do think about the power of brands all the time, and therefore, I also think about the brand that I have defined for myself and the brand that I believe others have defined for me. Now, I will say this doesn't mean that they always match
