And even word of mouth being shared by other people on Instagram and Facebook and all these other things, is that better than actually paying for anything? Who can tell me? I need an owner or someone who dealt with ads that actually showed some level of being worth it, that you got some return on investment for paying for all those ads, for paying for the listing, let me know, because I just don't think it's worth it

#swellrant

@gary_lee
Gary Lee
@gary_lee · 2:24
I'm not a small business owner or anything like that, but I am a consumer, and I can tell you that when it comes to Google reviews or Yelp reviews, I literally can't think of anything more useless on this planet. That's not true
@DBPardes
Deborah Pardes
@DBPardes · 0:56
Hey, Gary and Manny, it's fun to listen to you, too. I agree. I think way back, we took them a lot more seriously than we do now. Now we know how manipulated everything is with Bots and with things that don't really connect to an actual human experience. I think references are important from people we know. And I like that analog experience. You call up a friend and say, hey, have you eaten here?
@Swell
Swell Team
@Swell · 0:15

Welcome to Swell!

@Her_Sisu
J.L. Beasley
@Her_Sisu · 4:48
And then now guess what now I try it, and now I'm buying it. And now I swear by it. Now I tell four or five people. I do a Facebook post about it, and then it just spreads faster than your random ad that pops up. And I'm like, ABC suffering. I heard of that. Bullshit. Move on. I don't want to see ads like this again. It gives you that option. I don't want to see ads like this again
@NickGweezy
Nick G
@NickGweezy · 3:45
I didn't catch what you're advertising necessarily, but, yeah, maybe a different strategy could yield something better, because if you have the objective of, all right, I'm going to cast this net out. I'm going to cast this wide net on this day to try to capture so you want to get a return on your investment, on your search engine marketing investment, search engine optimization investment, whichever one it happens to be. So, yeah, those are just some perspectives
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