You. So what's the target audience with Swell? I would understand if you guys were targeting some sort of niche market, but I'm not quite sure if this quite stands out enough to have mass market appeal
Deborah Pardes
@DBPardes · 1:56
Hey, Kenneth, nice to hear your voice here. Mass market appeal. Just looking at that or thinking about that phrase, I think Swell has built a community in the last three years that's about conversation. I think community creates itself around content in this case. So if there's a good Swell out there about a topic that people are drawn to, that is the community, I think that's not uncommon. But I'm just trying to frame your question