@DBPardes
Deborah Pardes
@DBPardes · 1:11

LOOKING TO HEAR: Where’s podcasting going?

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And she's got a good take on what's going on with the trends and what she would love to see. And I don't know. I just want to start a conversation with her and then have you all chime in, because we all talk about stats and about the growth of podcasting in the last 20 years

@Noalily #Spotify

@DBPardes
Deborah Pardes
@DBPardes · 0:30

What’s it like being a Spotify?

Okay, so my first question is really just about being at Spotify, which is a big hub, and it's a world where lots of decisions are being made, but I'm sure you're under NDA, so there's probably stuff you can't talk about. But how does it feel to be at Spotify?
@Noalily
Noa Lily
@Noalily · 2:40

@DBPardes

Obviously, it has been five weeks, but it's been a really great experience thus far, and it's been really cool getting to work, especially with the podcasting space, because Spotify is a company that's known for music, and so podcasts are a lot newer to this company. And it's really cool getting to do some work and working on some projects that are just kind of starting out and getting to be at the beginning step
@DBPardes
Deborah Pardes
@DBPardes · 0:33

The story of audio storytelling

Do you think that the definition of story is shifting, like, fundamentally, when it comes to the ability for everyone to be a storyteller? Like, do you think that our expectations are being affected by the proliferation of technology? And when everybody could share something, I know this isn't just relegated to audio because you could do this in all these formats, but specifically to audio. Do you think story is changing?
@Noalily
Noa Lily
@Noalily · 3:38

@DBPardes

And for example, an app like this, Swell is a perfect example and a perfect opportunity for people to become storytellers and to share with the world. Because you're no longer trying to put together a whole live performance, you can do it from the comfort of your own home and share whatever you want to share with whomever. So I do think that it is shifting significantly and I think it has been for the past few years, but I think it will continue to
@DBPardes
Deborah Pardes
@DBPardes · 0:23

The future…?

Okay, so for the future of audio, like, where wheres are you seeing it going, like, blue sky with me? Like, what what's happening in your own imagination so that if you want to stay in the space of audio and podcasting, what do you want to see happening? Just spitball, because I want to know, like, from your perspective, what would make you super happy? And thanks for answering these questions
@The79thstreetkd
Harvey Pullings II
@The79thstreetkd · 3:57

@DBPardes

But now that we have podcasts, you may Harvey someone in your city that does a podcast that you like and they may have a little novelty because they're from the same area, but for the most part, these things are simply just shows. They're shows that you can like that you can really, really enjoy, but they're not relative to the environment. So it's going to be fascinating moving forward. Thought I'd chime in with that
@Noalily
Noa Lily
@Noalily · 2:58

@DBPardes

And there's obviously some backlash from people. People do not like change, they want it to stay a certain way. But then some people are really interested to see how, I guess, interactive podcasting can become and I think I am one of them. So that is kind of what I am envisioning for the future. And yeah, I'm excited to see where things go
@geo_rhymes
Nidhin George 🔷
@geo_rhymes · 3:45

@DBPardes, @Noalily - this one's close to my heart and a big part of my work. I also run a masterclass on how to podcast in just 2 days.

Video has sort of of seen a radical shift in the past couple of years, particularly around the global pandemic and the lockdown when a lot of people took it upon themselves to keep themselves engaged by creating these channels, podcast channels and YouTube channels. I first got to exploring and learning about it during that time as well. It was mostly for work as I started exploring some of the upcoming and most engaging channels out there. Podcasting and video were at the top
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@DBPardes
Deborah Pardes
@DBPardes · 2:39

@geo_rhymes @The79thstreetkd @Noalily

But I think in terms of what this conversation gave me, Noah, is a really good sense that you have a great, positive perspective on people who are producing good content. Some of the businesses that are emerging from this, the small and big partnerships that are happening, and the individual's role to really put their Emperata on it, to make a difference. And that's really what any young person wants to feel like
@SensibleEnsign
Susanna Hutcheson
@SensibleEnsign · 4:43
I listen to radio and I love radio. Like I say, I used to write radio commercials all the time too. So I'm just very fond of radio. But the podcasts are very meaningful to me. But I'm very selective in what I listen to, in the type of podcast I listen to. They have information on them that I want to hear and that I want to learn about
@DBPardes
Deborah Pardes
@DBPardes · 0:41

@SensibleEnsign

And I always wonder what it would have been like for my dad to enjoy swell, because he would have been able to, you know, listen intently, but also add his ideas and his sense of things, which I think is what's interesting about evolution of social podcasting is because you can add your voice. It's very interesting, but I appreciate you. Sometimes you bring us down a little bit of memory lane. The perspective is really wonderful. So thanks so much
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