We had seen some of it, like a touch of it through the election campaigns and all that stuff. But it has fully come to fruition. Now we live now in the society she just described, where people say, Well, you can't know what's true or not anymore. You can't know, but you can. We have people that they look at a fancied up WordPress blog. Somebody knew how to use Photoshop for a hot minute. And now suddenly they're an accredited journalistic outlet