We also say that we should try to remind ourselves that our emotions have a purpose, and that if you're grieving, for instance, the sadness you feel is connected to the person you love. If we don't acknowledge that difficulty of the emotions, we might fall into a trap of toxic positivity. A relatively new psychological concept which is toxic positivity is a pressure to remain upbeat no matter how tough a situation is, which can make it even harder to cope by suppressing otherwise natural emotions