@tjh
Trevor Hammack
@tjhย ยทย 4:45

Wendy's New Surge Pricing

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Or would you be more likely to go, you would just become more strategic about it? Or would you go and go, hey, what's the current price for a burger? Okay, no, I'm going to go somewhere else. Would this impact you in any way, shape or form? Is this a good thing? Is this a bad thing? And if it's coming to Wendy's, is it going to show up at your other fast food restaurants in the near future?

A look at a new pricing structure for Wendy's

@SeekingPlumb

@tjh

I mean, there's just so many different things here that makes zero sense to me. If it was me, and I don't have a car, so I don't go through drive through, I don't go to fast food. But if it were me, I would just decide, I'm not shopping. I'm shopping. I'm not going to Wendy's anymore because there's too many unknowns
@SeekingPlumb

@tjh

It sort of spreads out or brings in more business during that period, which could potentially increase, I guess. Get enough people coming in during those non peak periods because of the deals, and you're making more money than you would have been at regular pricing non peak hours. TJh right? So I can sort of understand it. I guess. Logistically I'd still like to know more, but time will tell. I guess 2025 is when they're thinking of doing this. Or so I heard
@Swell
Swell Team
@Swellย ยทย 0:15

Welcome to Swell!

@tjh
Trevor Hammack
@tjhย ยทย 4:20

@SeekingPlumb Thank You!

You don't know the price you're going to pay. Right. Because your insurance company pays for it, at least here in the United States. Right. So then you don't even know what you're being charged. So maybe we need like fast food insurance. So I pay a monthly insurance and then however much I pay so much for this insurance, and then the fast food restaurant bills the insurance company for whatever they want to bill them, whatever the price is. I don't know
@tjh
Trevor Hammack
@tjhย ยทย 4:38

@SeekingPlumb. Good Information

But once you have kind of the basic idea in place that prices could be different at any given time, once you at least establish that basic framework, to me, it's only a matter of time before things start changing, maybe slowly, but little by little, until it becomes much more beneficial for the company because they're there to make money. So to me it should be, yes
@SeekingPlumb

@tjh

It was released in February, and there's not the same kind of pushback over privacy, and yet it's very similar in what it can do. And so the only thing I could think of is that to some degree, there's been an eroding of our concerns around privacy between 2013 and today. And that's not that long ago. And when you think about it, it was this gradual process. They take a teeny little bit and you're like, man, it's not so bad
@tjh
Trevor Hammack
@tjhย ยทย 3:29

@SeekingPlumb Door-in-the-face technique

So you make their request, you make the idea, and immediately someone's like, no way, and slams the door, and you're, all right, the idea is there. I've got the idea. Even though they've slammed the door, the idea is behind the door now. And now I'll come ask another idea. The goal is ultimately to get to the first idea, but I'll ask one that seems more reasonable, more acceptable, and then they will accept that
@SeekingPlumb

@tjh

One, if you're applying it on a larger scale, I. E. Marketing a product, and you are creating the first iteration to intentionally be rejected, I would think that it's not simply a two stepper, right. The door in the face to the first one in order for them to openly accept and even embrace the second. But that there would be more to it than that. And I guess it would depend on what the ultimate goal is of what the next step would be
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