It's in no way disparaging these people or making fun of them. It's an observation. When you do your exercise at home and you look at these people, think about it since what's going on? And it's easy to do. And so the first step is the hardest step, I guess, in these people's minds that's chasing or Gorge or might as well be the Grand Canyon but it's not really like that. It's more simple than that