"…You can use a bunch of biography language to say this is me. This is where I've been. You can use a couple of words that just let us know who you are. A couple of phrases. You can even play a piece of music. It's all up to you. Our suggestion is that your first Swell is introducing who you are. I'm going to put a link in this description that's going to link to our original Swell about how to create your first swell.…"