And so if they're talking about you, they're going to be talking about the brand, right? And that's what us influencers do. We need influencers out in the world right now, later in life, not later in life. But I would say maybe if you get so good at becoming an influencer, you could have your own brand, right? And a lot of that has to do with circles, okay? A lot of that has to do with people