And that's where I came up with my decision making framework, which I call 1234. Yes, that is the framework so that it can be easy to make decisions. I've developed this through my 20 years of working with leaders and organizations. A lot of trial and error went into it. I wanted to make it really straightforward and as simple as it actually sounds. One, two, three, and four. So I designed it to be easy to remember and even easier to apply