So essentially what happens is this doll, you get it out the mailbox or wherever, and it's your baby and your toddler's little friend and they can keep it for a lifetime and no one can see the doll but your kid. So if you click away and choose another SIM, the doll disappears. But if you have the plumb bob on your kid or your baby, you can see it's a little imaginary friend wherever the baby is. So I'm thinking, okay, it's cute