It is usually done during halftime at some of the biggest events of College football during the season and the postseason. And it's where two people line up about maybe ten or 12ft away from a giant Dr. Pepper can with a hole in the upper mid part of it. Now the goal is to get as many footballs through that hole as possible in a set amount of time. I think it's a minute now because you're throwing a football and it's at halftime of a football game