And there is a cost to not having a real conversation. The cost of having a real conversation. People get mad at you and so on. We all know what that is. The reason we don't have them. But the cost to not having a real conversation is the missed opportunity for growth, a breakdown of trust. Oh, my goodness. I am so afraid of confrontation that I have been known to not have the conversation. It'll go away. We brushed it under the rug