When the company introduced a campaign where new customers were awarded $10 for each account established, the campaign was as effective as it was unsustainable. But the strategy worked, and it attracted plenty of investors. That capital was enough to buy PayPal time to make it as a successful before the bubble burst. At the end of the bubble Peter developed lesson learned that contradicts conventional silicon Valley wisdom. The first lesson was it is better to risk boldness than triviality
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