And before getting started, I would like to inform you that you guys are getting some useful and fun activity to do at the end of this episode. To answer the question, that why SEO is a work of skill in 2023. I would like to start with an example with an interesting example. People in India love examples because it helps us to imagine the story with our own colors and creative thinking. Let's again take an example of that Kirana store that I have discussed in the first episode