And people have postoperative needs and my skill sets is my brain, my hands, my toolbox and 20 years of experience of how do I add value to their life and how do I share some of my story of past aches or pains and injuries? And I use that often because it's a bridge. It's a building equity with a relationship with people that I care about to add value to their life, to get them across their own personal finish lines
Obviously, I do use people's story to help them sell, but they definitely sell to the people who are in need and have express need. And so we follow a pretty strict system that doesn't just sell to people who aren't really looking to grow in this way. And anything we sell is tailored to a specific avenue using specific tools that most people don't have access to. But that's what we're here to try to change