Hi, everyone. I hope you all are doing well. I am back with yet another Q and A session, and this time, it is about Bollywood. Yes, yes. It's very cliche. Everybody's talking about Bollywood these days. But I wanted to talk about how Bollywood is going to sustain as an industrial free in the world of hashtags. I mean, in Twitter, you can hashtag anything, and it will go trending in just one day
Manalika Das
@Manalika · 0:45
So nepotism existed, but people are being aware about it right now, and they're all of a sudden boycotting Bollywood, which does not sound right in some manner. So what do you think is the reason for all these hashtag boycotting Bollywood trends?
Anam Ansari_49
@Anam_Ansari22 · 0:36
Hey, yeah. Yes, I watched Bollywood movies and what I think is that there is nothing new in the current releasing movies. All they are doing is either they are making a remake of a hit movie or a movie with the name stories and plots again and again. So it offers nothing new to the audience. What I think is that people want something good and new which is not available in Bollywood currently. So it could be one of the reasons
Manalika Das
@Manalika · 2:21
But RR and then there was Adiprosh Saho and a lot of movies lined up in the future as well. So do you think it's their strategy to revive again or just a humble method to unite the Indian cinema all over again? Because when the people outside India talk about Indian cinema, they only talk about Bollywood. They don't talk about other fields like south cinema, South Indian cinema, Malayala cinema, like that particular area
Swell Team
@Swell · 0:15
Anam Ansari_49
@Anam_Ansari22 · 0:27
Okay, so we all are aware about the growing popularity of South Cinema but according to me, I don't think so that it's a humble attempt because it could have been done earlier also if they want to unite Indian cinema. Also, I think it's a strategy to audience because people are loving south movies more than Bollywood. So it can be reasoned to collaborate with South Cinema
Manalika Das
@Manalika · 1:47
Yes, Anam. Even I think the same. I don't think that Bollywood is trying to collaborate just as a humble attempt to unite the Indian cinema, because they could have done that way earlier when the south industry was not that popular and that popular point of time. They were like, oh, we are Bollywood, we are elite, we are a separate industry. And whatnot the tag of being elite or the tag of being exclusive is very much popular in Bollywood
Anam Ansari_49
@Anam_Ansari22 · 0:23
Well, I think it's a 50 50 kind of situation because it totally depends on the choice of audience. Because some people are liking their collaboration to watch a good movie, but some are totally it, so it depends on the audience
Manalika Das
@Manalika · 1:16
Is Bollywood going to assimilate with other Indian industries or survive and sustain as a whole? I mean, it's a very bold statement to say that Bollywood can assimilate with other industries in the future, because throughout history, we have seen Bollywood being so exclusive and standing all alone as a barrier. Das someone who is so elite and they don't allow outsiders and whatnot right because of that, only the whole nepotism drama and boycott Bollywood started trending
Anam Ansari_49
@Anam_Ansari22 · 1:03
In Tublite was surely a bad choice. Salman Khan persona was totally opposite to that of the character. Also Akshaykumaran Samara tira chohan was awful. This was the reason these movies were plot. So casting and plot are important and Bollywood should work on these. Then only the future of Bollywood will be stable. Otherwise, it will not
Manalika Das
@Manalika · 2:14
They don't care or respect them. They'll just throw away a random plot to these south actors. And I do know that south actors do love the Bollywood limelight. So they agree to it, and then the film goes flop and in the end, nothing comes out of it, right? Nor the bollywood. These are the Bollywood benefits of it, nor the actors. So what's the point of doing these kinds of things?
Aayan B
@aayanisms · 0:43
Hey Manalika, this is Ian and I'm responding through this channel. Thanks for inviting me. Just so that you know, in this particular ID, I speak about movies, entertainment, sports and everything. First off is a management podcast. So there is a difference. Very interesting swell. Very relevant questions. If you follow Indian Cinema closely, I did a swell in a couple of swell casts on Indian Cinema. You get some time to give it a listen
Aayan B
@aayanisms · 4:51
You would rather pick up some genuine and believe me, when you become very famous, then lots of people just randomly compliment you. And so if they get a genuine compliment, they should definitely highlight it. So a sum of all of these three and there could be many other factors, but primarily these things could lead to a boycott culture or cancel culture, if you will
Aayan B
@aayanisms · 4:53
One of the primary drivers for Indian movie makers, creators, producers, is the fundamental basics of business, which is pesaver sold air quotes on that, meaning return of investment. People are trying to make a formula which caters to a large audience. A large audience directly equates to larger ticket sales. Which is why the typical Masala film that we call it was made for that purpose
Aayan B
@aayanisms · 3:52
Now we have got the fancy, given that RR has become such a rage globally, especially in the United States, world is now on a treasure hunt to discover Indian cinema. And are we ready for it? Are we, on the flip side, ready to have the global tension? So far, we were like very inward looking. It's my industry, my house, my thing. So I will just focus on me
Aayan B
@aayanisms · 5:00
So the bar is high and clearly still not as high because we are not talking about 200 million dollar budgets. But still our highest is around $70 million or less than $100 million. It's a significant jump, but I do see it changing. So the way I see future, it will bifurcate into two parts. One part will be the mainstream masala, large spectacle where the storytelling will be iffy it might be there, might not be there