Join my conversation on 2nd February at 07:00 p.m. with Mohammed Nawaz, who is the author of the novel called "That Girl" Mohammed Nawaz is an accomplished marketing leader with 17 plus years of global experience in IT and B2B sectors. He has proven expertise in revenue growth, startup scaling and impactful branding. He has held influential and leadership roles in global tech companies like Uniphore, Wipro, person Education and Manipal Group
Manalika Das
@Manalika · 0:27
Hi everyone. So now I welcome Mr. Mohammed Nawaz who is an accomplished marketing leader with 17 plus years of global experience in it and B2b sectors. His passion for corporate storytelling has helped him become a published author with his debut novel called "That Girl". In this captivating novel, Mr. Nawaz weaves a tale of love lost and self-discovery. So, hello sir. I hope you are doing well and I cannot wait to have a conversation wit you
mohammed nawaz
@nawazmohammed · 0:06
Hi, Manalika. Thank you. Thank you so much for inviting me for this
Swell Team
@Swell · 0:15
Manalika Das
@Manalika · 0:24
All right, sir, so let's start with the interview. So sir, my first question is related to your professional life. So, sir, being featured in the elite list of 50 marketing marvels as India's best marketing and communications professional is like a very remarkable achievement. Right? So what advice do you have for the aspiring marketing professionals who are looking to make a significant impact in their careers?
mohammed nawaz
@nawazmohammed · 0:59
Three, and most importantly, embrace the data. Make decisions based on data. Always have data at your fingertips. And always remember, impact comes from a combination of knowledge, creativity, and distance. Keep pushing boundaries and don't be afraid to take any calculated risk. That's my advice to all the marketing folks out there
Manalika Das
@Manalika · 0:27
Yes, sir, I absolutely agree with your inspiring words. Plus, I believe that when we talk about curiosity, it is not only limited to one particular profession. Right? So curiosity is valid everywhere. Everyone should be curious because curiosity leads to innovation and creativity. So, sir, talking about creativity, my next question for you would be how do you balance the creative process of writing novels with the strategic thinking in your marketing leadership roles?
mohammed nawaz
@nawazmohammed · 1:32
Well, that's an interesting question actually. Thanks for asking that, Manalika. Well, to manage both, I maintain very clear boundaries between creative and strategic tasks, ensuring each gets the dedicated focus it requires. Yet actually, I find that skills from both realms complement each other. The creative the creativity in storytelling enriches my marketing strategies with compelling narratives and pr narratives, while strategic thinking from marketing helps structure my writing process and understand my audience better
Manalika Das
@Manalika · 0:42
So can you share the inspiration behind these characters and their intertwining parts? Was there any inspiration which you found while in your life, in your personal life, professional life, or these are just figment of your imagination? I would love to know about it
mohammed nawaz
@nawazmohammed · 2:45
And that moment left a very incredible mark on my soul. That's what inspired me to write that girl. I thought, if that girl is there today. And the funny thing is, I don't even know, or I don't remember who that girl was. And she was a small little girl trying to wake up her father, who's no more, right? So then I was thinking, like, what would be her life today?
Manalika Das
@Manalika · 1:02
Written on this particular genre, written about a girl, written about love, written about resilience. So what makes that girl unique, especially with its unexpected plot twist and unforgettable characters?
mohammed nawaz
@nawazmohammed · 2:29
First of all, thank you for sharing your personal experience. Manalika. Well, if you look at it, I understand romantic drama as a genre is very vast. And a lot of people have written so many things about it, from Shakespeare's to. Everybody has written so many things about it. But the unique part of romantic drama, romance is actually in our everyday life, right? Drama is in our everyday life and relationships, right? That's something that we live every day
Manalika Das
@Manalika · 0:30
Well, sir, I am definitely going to read your novel. As soon das this interview ends, I'm going to buy this. Also. I'm going to recommend each and everyone who is listening to this particular interview to go and read this novel. You are not going to get disappointed. I am pretty sure about it. So, sir, the exploration of true love coming at a cost is a very poignant theme, right? So what message or insight do you hope readers take away?
mohammed nawaz
@nawazmohammed · 1:15
You. Thank you, Manalika, for those encouraging words. And the book is actually available across 100 plus stores in India. It's also available in airports, in most of the major airports in India, it's available, it's available on Amazon and multiple platforms. Well, coming back to the book, I would say, you know, it basically conveys that while true love is profoundly enriching, it often requires compromises, understanding and sometimes hard decisions that test the strength and depth of our connections
Manalika Das
@Manalika · 0:31
Well, sir, I believe that this novel is definitely going to help each and every person out there who wants to understand the complexities of relationships. And for sure, I'm definitely going to purchase it. Plus, sir, that's the end of the interview. And I would like to say that thank you so much for this amazing conversation. And thank you so much for taking out your precious time for this conversation
mohammed nawaz
@nawazmohammed · 0:16
Thank you so much, Manalika, for inviting me to join your podcast and it was lovely chatting up with you. Thank you so much and looking forward to future catch ups as well. Thank you