High stakes stress
It. In the last couple of weeks, I've been helping a lot of leaders in Climate prepare to speak at Cop 28, at other venues, prepping for Davos, TEDx, et cetera. And these events that can draw so much attention and so many eyes feel really high stakes for my clients because they have something world needs and they get a chance to get on this stage where everyone's paying attention. And it's really important for them that their message becomes viral
Yes, Lori. This is where our work so aligns what you help your clients with, breaking through fear like that, that's exactly the same with regard to building influence and being seen and understanding who they're trying to reach with this visibility and kind of engagement, that social capital building that I'm always talking about. You're not trying to be the king of the heap or the COVID of Time magazine. You're trying to be a resource for media
The point is to build more influence in kind of unusual places, sub conferences or conferences that are in a slightly different sector, but where, you know, you could be the one connecting the dot to that sector, and then it's much more newsworthy and that's much more where you'll reach new audiences and you'll get on new radars. And all that will happen if you join the streams of these big things
It. Every public speaker that was memorable that you watched was in the present moment in their bodies and feeling very comfortable. And I think it's easier for most humans to do that in smaller settings with fewer people with familiar faces. So to your point, maybe this fallacy of I have to be a cop in order to be heard is actually the blockade that's keeping a lot of people from the influence that would help them grow their idea. I love opening this up here
In my mind, it's probably really smart to step back and think about maybe there's jomo miss out on that and do a side event or do something near that time that you can make more of a bang out of. I think I guess the simple thing is just to really step back and go, okay, why are we going here as a team? Why are we spending money? Is this going to have the impact?
It was nearly all just fields that had a very small number of words on it inside of text message bubbles that just said, if you're texting, who's driving? And it's a really good example, well, you're not fully driving when you're touching your phone. And just like that, founder might have FOMO that they should be doing something even though they chose not to do it. When you split your attention, you dilute your fuel
