Act now limited supply. These are a few of the colorful triggering languages we've come to recognize in the world world of consumerism. But what do we think we base our decisions on to buy the goods that we have in our food cabinets, bathroom cabinets, behind the mirror probably. Maybe some of you got a little bit more elaborate set up than that in our closed drawers. I'm guessing a lot of you think, well, I just got to buy the best bargain, that's all