So it's like, well, to what degree are we then impacted by what we're seeing and then replicating that or repeating that or traumatized because we're seeing it versus before social media, before the Internet, we were just living before the printing press, this influx of information. That's why the Internet was called initially the information superhighway for those of you who are old enough to remember that term and phraseology to describe the Internet. So I think about these things