It's about captivating the audience, resonating with them, and of course, selling the narrative. As you can read from the images we've shared here, he further goes on to add, so what makes a person successful is not that you are monoculture, monodisciplined. You have to be a synergy of different skill sets. So I'm a best selling author, he says. But I'm not the best writing author. So what I do is when I'm writing, I am selling constantly