Bob Hutchins
@BobHutchins · 4:29
Personalization Uncovered: The Surprising Ways Hyper-Targeted Advertising Influences Our Thoughts…
Some practical ways to benefit from personalized marketing while staying aware of its dangers is to set aside time each week to explore and experience the world outside of our personalized bubble. For instance, you can try reading a newspaper from another country or watching a movie with subtitles in a language you don't know. This will help take us out of our comfort zone and open up new possibilities for learning, understanding, and connecting with people around us
But as long as everything you see is just giving you that dopamine drip of being justified in your worldview, you will stay. So that's the real difference. If you think about it in these two types of personalization, when the goal of personalization, like an ecommerce site, is to help you transact quickly accomplish your goal quickly, then it can be very effective
Larry Wilson
@chichimcgiggles · 1:35
It. I was really hoping we would go down the Elon Musk rabbit hole on this. I have not met an Elon Musk rabbit hole that I didn't enjoy and find that it came out with something insightful. Whether you are a fan or not, I'm only a little bit kidding. I actually do do things that usually hit a conversation that includes his contribution to whatever, because he has a contribution to everything is often illuminating. But loved this reply and I think the point is valid
Swell Team
@Swell · 0:15
Larry Wilson
@chichimcgiggles · 0:40
What an enjoyable post. It gave me an excuse to go and look at my own personalized feeds across all the platforms that I am on actually so that gave me thoughtful quads. So that's what I think a good swell does just is a quick conversation and it invites you to look inside and outside of your world and that's the best kind of personalization there is. Great post. Love to swab
Bob Hutchins
@BobHutchins · 3:56
I wouldn't be surprised if, as a result, Instagram and others move toward a more paid model which will allow them to be kinder and more human with the algorithms and ultimately provide environments and spaces that can be more open and truly what they're intended for human social connection and less dependent on attention grabbing and keeping, which ends up producing content that's not helpful always to everyone. Would love to know your thoughts
Hi Bob, I agree with your point that if end users simply paid for the social platform and that became the monetization model, a lot of these things will change that attention economy. It fundamentally kind of changes your algorithm and what you're looking to do on the platform and the overall quality will likely improve. The problem, of course, is how many people will actually pay for it. You mentioned if one third of Facebook users paid. I think that's highly, highly optimistic
