But the reason I'm stating all this is when you do your background, you do your swell cast. Your swell background or swell cast background. The question is, should it be your identity? I honestly want to identify as the chicken farmer, the guy who's just going to enjoy having animals and doing some creative off, not really off grid things. Well, the campground will be off grid. It'll be a rustic campground, basically pretty bare, basic campsite spread throughout the woods