And I wrote about this on LinkedIn, and I made a little video on YouTube as well. But in a sense, the point is, death is written in a way that a lot of people don't write it. Under the creative genius of Yukiyo Mishima. This is where me and Tim, specifically from Japan, expert insights, got to talking to each other. And we were like, let's do a live about death. And I was like, fine, I absolutely don't mind