It is filled with insights from some of the sharpest minds in the industry like Piyush Pandey, Tanmaibhat, Ashish Chanchlani, TVF group M. Leo Burnett, FCB Capital foods and it is packed with very practical templates and resources that you can start applying the minute you pick up this book. So hopefully if you do read it, you will be well on your path to becoming a branded content boss, which is essential in today's information overloaded times and you will benefit from that