First and foremost, wanted to get this out of the way. Analytics. I think just given the kind of like the nature of online video game communities, especially in the competitive space, like your analytics and your visualizations of the world are going to be evergreen. There's going to continue to be conversations about what's the best character, what's the best sword to use, what's the best strategy to use. Here's the game that I'm playing. Here's a new game