Sreeja V
@Wordsmith · 2:33
Can India make a landmark in the global VFX and animation landscape? Vamsi Ayyagiri, Partner & CoFounder Mythoverse in conversation
Who better to help us understand this landscape than Wamsi? I agree. Partner and co founder Michael Worst Studios. I'm delighted to welcome him to this thought leadership series to discuss this industry in detail and also to understand a bit about his journey and his contribution to the space. Wamsi is a recognized thought leader in the entertainment space with an acknowledged track record of shepherding the Indian animation and visual effects industry to a $2 billion growth and global presence
Vamsi Ayyagari
@thevamsinator · 1:06
You. Thank you Shrija for giving me the chance to talk about the evolution of the Indian visual effects in the animation industry over the last two decades or so. In the late 90s we were perhaps seen as a country capable of producing outsourced work at cost effective rates. Today I'm happy to say that we are actually active partners in the creative process. Several VFX and animation studios have opened their shops in India
Sreeja V
@Wordsmith · 0:14
Thank you Vamsi. India is slowly but surely making a mark in global cinema, as you rightly said, and currently accounts for about 10% of the global VFX market. How do you see this growing in the next decade or so?
Swell Team
@Swell · 0:15
Vamsi Ayyagari
@thevamsinator · 1:06
Statistical data like market shares and market captures put apart. I think we really need to appreciate the big picture out here. The sheer availability of Indian talent and the cost at which it's available is actually going to enable the global content engine. We're going to see a lot more movies and lot more OTT shows being made to the world. Secondly, India has a great heritage of fantastic stories in our mythology, in our folklore, in our history
Sreeja V
@Wordsmith · 0:11
Do you think there is great potential for students who would like to explore this field in the coming years? What are the areas within the industry that are poised to grow?
Vamsi Ayyagari
@thevamsinator · 1:21
So I think this shows that there's phenomenal growth that is waiting to happen and we're not even talking of the applications, 3D technology in the world of ecommerce or medical sciences or defense industry and so forth and so on. So yes, I would definitely recommend this as a career option for anyone looking to make a mark in the world
Sreeja V
@Wordsmith · 0:17
Thank you so much. Vamsi seems very, very promising. My last question is about your leadership philosophy. You have led highly creative teams across different organizations. So what has been your Leadership mantra and philosophy?
Vamsi Ayyagari
@thevamsinator · 0:47
Along your way, you will find a lot of detractors who will take the credit for your work and claim successes that don't even belong to them. But don't let that bother you because ultimately the people you work with know that you're the one who made that difference. Thank you
Deborah Pardes
@DBPardes · 0:58
Hi. Sreeja and Vamsi. Thank you for this conversation. Hello from Los Angeles. I wanted to ask a quick follow up question about knowledge sharing. Different industries have different kind of open Sourcey kind of vibes where everyone's sharing what's happening around the corner. But there's also proprietary issues, obviously, in the business world. What kind of flow is happening between countries around the whole visual effects technology space? And how proprietary do people get when they innovate, whether it's hardware or software?