Anushka has been recognized on various national and international platforms for her work, including receiving the Monthan Award being featured in your stories tech 50, receiving the Digital Women Award for Ecommerce NITI ayog IAMAI Seaside Summit Award and the Women Entrepreneurs Award, presented by the Confederation of Women Entrepreneurs and so on. She regularly trains NGOs and corporates on circularity and cause marketing initiatives and has been featured as a domain expert on various platforms. Welcome to Swel
Anushka Jain
@lirajain · 1:33
And when we look back, it feels like, oh, we have done so much and so proud of the whole team, what we have achieved, but everyone is so motivated and feels like that so much has to be done. So it's always like we're always moving forward, looking forward, what we have to do, and every day feels like that we have just started and there's such a long journey ahead, so I would say exciting times ahead
Sreeja V
@Wordsmith · 0:21
I can feel the energy in your voice. Anushka, thank you so much for that response. Can you share a bit about the Giving Circle and how you went about working on every touch point that makes this Giving Circle, from the NGOs to volunteers to corporates donors and so on?
Swell Team
@Swell · 0:15
Anushka Jain
@lirajain · 2:15
One is obviously that people can donate at individual level and make a booking on our website, but besides that, we do have a lot of partnerships with corporates and brands in which the corporates work with their employees and provide a sponsor of free pickup to their employees. So the people who are donors end up donating directly as well and through their employer as well. We do collection drives and a lot of corporates as well and a lot of brands which work with us
Sreeja V
@Wordsmith · 0:21
Ah. Thank you. Anushka, could you share a bit more about your marketing strategy? How are you going about trying to widen your base and get more and more people to share both within the country and also outside of it?
Sreeja V
@Wordsmith · 0:17
Anushka. I would also like to ask one more question. You have made Tech an integral part of Share at Doorstep. Despite the challenges you faced initially, what are the other innovative ways you will be using Tech to garner reach?
Anushka Jain
@lirajain · 2:24
So if you see our communication on Instagram or any of our social media channels it's very fun, it's very relatable, it's a long decluttering, impulsive shopping. All those small anecdotes which we observe in our houses, how our parents have this habit of holding stuff sometimes or sometimes get into the excessive mode of giving away all our stuff without even asking us
Anushka Jain
@lirajain · 1:44
You have. When I say that tech is an integral part of our company that means anything which can be automated. We automate that so that we can focus on the things which require more attention, brainstorming, innovation or growth as a whole. Like we have to really brainstorm and grow together as a team, as a company to work on that. But the things which can be automated on executional part are automated. Even on the back end side