Sreeja V
@Wordsmith · 1:48
Anindita Mookerjee Sinha, Senior Communication Professional and Head L&T Metro Rail Hyderabad in conversation
Anindita Mookerjee Sinha has professional experience of over three decades, working with Yatri Travels, Airport Authority of India and global comglomerates - GMR and GVK Groups. She is currently Head of Corporate Communications at L&T Metro Rail, Hyderabad. Anindita has been chair and Co Chair for Industry bodies, advisor to professional forums and educational institutes and a speaker at more than 170 forums spanning various industries and educational platforms and a real life motivator for students and young professionals. She's a winner of 14 leadership awards and her name was featured for one award in Forbes India 2021 New Year special. She's also been a news presenter with In Mumbai Channel and worked in both Doordarshan and All India Radio Kolkata as freelancer for drama and live programs. Welcome Anindita
Sreeja V
@Wordsmith · 0:10
As a veteran in the PR landscape, what are your views on how PR has evolved into what it is today, especially in India?
It's more of people's relation to get connected to the emotion of the people, to change the perception and of course to hold a positive image. Everyday's life we do PR, we sell our USPS to anyone across the table. That's exactly what we do to improve our image. Of course media has diversified now industries have increased scope for experimentation or broadened. There are plethora of opportunities for PR professionals. In today's date the umbrella of PR has stretched
Swell Team
@Swell · 0:15
Sreeja V
@Wordsmith · 0:14
The public relations industry has been at the forefront of providing women opportunities to grow and thrive. What, in your view, has helped PR become a game changer in this context?
And PR teaches that train s every employee, the senior management, how to achieve this particular aspect, how to achieve this particular goal of being the game changer, the repetition custodian for that particular institution or organization
Sreeja V
@Wordsmith · 0:10
When you look back, what have been some of the challenges that you had to deal with in the corporate communications space, especially in the initial years of your career?
So any corporate communication professional they need to think of different ways how they can make the department as revenue generator and a more tangible entity in terms of numbers to the organization or for the organization. Also as a lady, some challenges I felt at times my seniors felt that since I'm a lady, I may not be able to handle any crisis if it is night. Because mostly my career I have spent in the field of aviation at airports, major airports like Calcutta, Mumbai, Hyderabad
Sreeja V
@Wordsmith · 0:20
And my last question is, what would be your words of advice to women who choose to make a mark in the corporate communication space? Thank you so much for taking the time out to talk to us here on Swell. Look forward to hearing more of you on Swell through your Swell cast. Thank you so much
Corporate communication is a fantastic choice in life, but you have to be well aware of the demands, the requirement, what a corporate communication professional has to deliver. So as a woman again, I'm saying you don't restrict yourself to the gender, but you think yourself as a professional and not that you are a woman. So there are some restrictions which is stopping you from delivering a particular aspect or work. What you need to do again, you have to be a leader