Sreeja V
@Wordsmith · 2:05
"The fundamentals remain the same: how the consumer reacts to your messages" Ansoo Gupta, COO Pinstorm & Founder One Shoe Trust on digital marketing.
Hello Swell. I'm very excited to spark a conversation with Ansoo Gupta who wears many a hat with flair. She is founder of OneShoe Trust, a social enterprise and COO of Pinstorm, and has led large crossfunctional teams with a demonstrated history of working in the media, marketing and advertising industry. Ansoo has launched television channels in India and Southeast Asian markets. She has worked on key brands across sectors and geographies to formulate and execute their digital transformation and marketing strategies
Ansoo Gupta
@AnsooGupta · 1:41
You. Hi, Srija. It is my pleasure to talk to you on Swell. Thank you so much for your introduction. As for your question, I think one of my biggest learnings in these changing landscapes and as a leader is that more than anything else, leadership is about people. It's about your teams, it's about all the other people, all the other stakeholders that you interact with more and more
Sreeja V
@Wordsmith · 0:17
Thank you. Could you share a bit about the trends that are shaping the digital marketing landscape and navigating the challenges that come with having to reinvent in such a dynamic scenario?
Ansoo Gupta
@AnsooGupta · 3:25
But what is more important is that every digital marketing professional has to be on their toes all the time. They cannot get too committed to any one of the platforms, and they have to keep their fundamentals really strong. The fundamentals are still about how your consumer is reacting to your messages, what message do you need to give to them to get the desired action out of them. We did not have too much data earlier. Now we have a lot of data
Sreeja V
@Wordsmith · 0:15
Thank you so much for those insights. Could you please share a bit about your startup journey and also on how you have focused on enabling more and more women to set up startups?
Ansoo Gupta
@AnsooGupta · 4:18
But what I also realized was that especially women entrepreneurs, the kind of women entrepreneurs which were there in my cohort, and it was very, very amazing and inspiring to see women all the way from making healthy food at home to Achars pappas or crochet objects and things like that, all the way up to AI driven startups or drones and things like that. So the range was huge and of course the kind of passion that these women entrepreneurs brought to the table was amazing