IPL Marketing - Something that's getting ridiculous by the day !
Cricket itself is a big brand byr but Sony Network. They did a good job in creating the brand for the IPS. I mean, we all can agree that with the way they showed it with the kind of promotions that they did. I remember they used to give the small cards with the schedule before the season. We used to get them for free when used to buy something in the grocery. Much so it was a good promotion tactic not only for the IPO, but also for everyone around