The most trusred brands. US. World 23. Hear about it at urban Legends and Stranger truths for the Morning consult's most Trusted brands report. The spotlight was shined on brands that have earned consumer trust. When it comes to doing what's right, we know that trust is a hard thing to earn, but it's foundational for brands. When weathering missteps, it's not a consumer metric that changes much from year to year