I'll tell you, before there was digital, there was so much manipulation behind the scenes, so much manipulation from just a box office standpoint, even for other radio, so much manipulation in terms of airplay that you really didn't see a true picture of what was popular. I think digital is the great equalizer. So from that standpoint, I really don't pay attention to award season anymore. I think it's just a circle jerk for the elites outside of that