@arish
Arish Ali
@arish · 1:26

This ad made me smile, but is it effective?

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You did make some impression and people kind of enjoy your plan there, but the people who actually should be buying your tool or product probably are not the ones who are paying attention to such ads. I don't know. Again, I would love to hear your thoughts on it and in many ways it's a really fun kind of art to see

#marketing #billboard #sf #wordplay #BestOf2022

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@SeekingPlumb

@arish

Okay, I am pulling from what in the tech world would be considered ancient information or experience. But from that perspective this comes across as a brilliant ad. Not only is it cover, but it's going to kept the eye of anyone who has to do with either databases or forms or tables or any of these other sorts of things. And if that's your niche then those key words are going to pique your interest and then you've got this play on words
1
@Her_Sisu
J.L. Beasley
@Her_Sisu · 3:34
That my website has a lead funnel. My struggles are as a new person in business and not at a point yet where I can secure invest in someone to do this work for me. It is also the crutch of social or website management because you have either two ranges, one extreme versus the other. Not two ranges. Can I say that I have my doctor degree? I can make whatever word I want to. But anyway, you have two opposite extremes
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@Yatskan
Yuval Yatskan
@Yatskan · 2:15

@arish

And it's not really even targeting, in my opinion, the actual buyers, but rather the users. They would be intrigued to give it a go, try it and then create some buzz around in their company and create enough math to persuade the actual buyers to get the tool or at least give it more chance. A very interesting question for me whether this type of ads really work, not to mention can you really go back and trace whether certain success could be attributed back to these type of ads?
1
@arish
Arish Ali
@arish · 1:02

@Yatskan Great point about targeting users rather than buyer

Again, kind of showcasing the fact that there are tools that the company may need, but the people who actually want to use them, who know about them, are the developers or the people in the team. And I think this ad also canada. That right. It gets the developers and people who actually use the tool excited about it
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@Yatskan
Yuval Yatskan
@Yatskan · 1:24

@arish

The other ad actually talked directly to the users. It was very tongue in cheek, like very arcane, kind of sheep bollett, if you will, to see if they get it and then if it works, that they're going to go and push upwards to get the tool and talk to the actual buyer. But going top down without a clear value prop, only mentioning the brand, really, in this case, I don't think it's as effective
1
@arish
Arish Ali
@arish · 2:21

@Yatskan Talking of bad ads…

The ad that I see all over San Francisco really bugs me whenever I see it. Just click up ad, call one app to replace them all. I have no idea what this app is all about and as a matter of principle, I refuse to go and do any kind of research on it. And because it provides zero context, is it consumer app? Is it an enterprise app? Is it for what purpose? Who should be interested in it? Right?
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