Swell Roundtable
@roundtable · 4:32
Swell Roundtable: Bending our Ears - Podcasting in 2020
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And before I ask this, I have a quick kick off question, but I want to introduce everybody first. Okay. So thank you guys for coming. Jeremy Collins, the host of Podcasting in Listen To. He sits down with people once a week and really digs into the world of podcasting with podcasters. Jessica Cooperman is a powerhouse of information and community building. She's the CEO of Podcasts and the CMO of Podcast Multimedia Expo. Matthew Passey, the podcast consultant
Mathew Passy
@MathewPassy · 3:26
And even I had clients who were thinking about launching podcasts around March that said they put the brakes on things because they were worried about what's going to happen with the economy. What are we going to be doing? And so I wasn't terribly shocked at the idea that we would see some reduction in podcast production or even consumption. But I had some other clients who used actually, I shouldn't say used
Jeremy Collins
@PWLT · 2:30
Hi, Deborah. Thanks for having us today, Matthew. Jessica, Irenia I hope you guys are doing well and Hello to everyone who might be listening. I put out some different feelers and social media amongst podcasting in. I heard a lot of different things regarding COVID. I heard that listenership was down and I heard that listenership was also up for certain shows just kind of randomly dropped off or it went way up
Hey, everyone, this is Jessica Cut from in. I am the co founder of the group she podcasts. It's an online Facebook group. We also have a podcast building a membership. We had a conference, all the things. First I want to say Hello, Jeremy. Hello, Matthew. It's so good to hear your voices and sort of see you guys. I really miss my podcast conference, my conferences and my podcasting friends
Jeremy Collins
@PWLT · 3:04
And because I interview other podcast hosts about their podcasting in about how they got started and things like that, it would make sense to me that my numbers would go up now that you're mentioning it, because I do think people are looking for alternatives to maybe what they had listened to before. Business has always been one of the top categories in podcasting. It's this weird thing where a lot of people think it's true crime. That's the number one category in podcasting
Swell Team
@Swell · 0:15
Mathew Passy
@MathewPassy · 1:31
And then a month later, once they were stuck at home with nothing to do, they were like, oh, got nothing else to do. Let's launch that podcast. And so almost everyone who had put the brakes on their potential podcast had decided to use this time to do it. And since then, I've seen an increase of people reaching out to do podcast buzz again. They aren't going to be able to bring people to their office
My podcast, both of them. I release them on a Friday because for me I feel this is the time when my listenership listen to my podcast, which is on the weekend when they are doing a variety of things, whether it's cleaning the house or taking a walk or just hanging out with their family. So I definitely want to marry my release time with the most popular days that people listen. However, with my listenership right now, I'm just following them
So I feel blessed to be able to bring stories and share stories of individuals who in turn inspire others. They impact others with their stories. It's interesting being new to the podcast world to see that there are so many podcasts out there in so many different genres, and for sure, based on, as Jessica mentioned, the crime scene podcasts are down. It's interesting
Deborah Pardes
@DBPardes · 2:42
How do we nurture the audience and how do we make them feel connected and how do we retain them and give them what they want? But before we even go to that sort of like tactical conversation, I'd like each of you to talk about the word community and what it means to you in terms of your listenership. So I hope that's clear. And I look forward to all your answers. This is wonderful
And what I love about Swell is the voice hearing that human voice and really connecting to the individual we haven't met in person. But I feel closer to you hearing your voice, so saying, thank you for this opportunity. And I certainly love this question on community
Jeremy Collins
@PWLT · 4:35
So for me, the community is just the people who care about the same things I care about and want to make things easier for the other people who care about that same idea or ideas to promote it, to expand that idea to other people, make that idea more accessible, more interesting, more appealing to people who may not have discovered that idea. Yet this could go on forever
Deborah Pardes
@DBPardes · 1:02
There's no limit to how it can make people feel inspired and productive and connected and sane in the times that we're living in. So I really get the complexity and the vastness of this conversation. I'm going to wait another few hours, probably through the night to see if Jessica and Matthew come on board. And if not, I'll go ahead with the third question. It's awesome. Thank you, guys
So for me, the idea of community comes from not feeling included as a child. As far as the audience goes, I always want them to feel like they know us, us, that they're a part of something, not necessarily an exclusive club, but that they are accepted, not judged. Okay. The way they are considered a friend, a big part of having a community for me is always helping people to feel included
Deborah Pardes
@DBPardes · 2:38
What are some of the technologies that you see out there to nurture community so that the listeners feel like they're not just couch potatoes? I know that anchor has the voice message thing. We've got Facebook groups that connect people who are in specific. That's a very popular way to do it. People have Facebook groups for their podcast buzz. Other technology plays are out there
Mathew Passy
@MathewPassy · 2:27
There's an older one get vocal that had a way for people to enter the video chat with you and ask their question, really creating that sense of a live broadcast and opening it up for engagement the way radio would open up for phone calls and things like that. I think that's a major asset for podcasters looking to build a sense of community
Okay, I am well over 1000 listeners and including the United States. My show is being heard in 20 different countries, so it really has not affected my production because everything is still rolling and rolling along smoothly, like it was two years ago when I first started again. The pandemic has not affected my podcast whatsoever. Again, this is Jordan Devinport. I am the host, the creator and the CEO of a podcast called Realtor With Jordan
Since I usually like to entertain on my podcast, I had to really think about even more creative ways to entertain them to really make their day, because now they're at home and some are worried if they're ever going to go back to work or if they're going to get infected. And really I think that was the challenging part is trying to stray away from Covet, but at the same time really making their day better
Deborah Pardes
@DBPardes · 1:39
Hey, it's great to hear some podcasters. Join this conversation. Thank you guys for joining. Welcome to this roundtable. And now that we're expanding it out to everyone talking, I wanted to ask a question for everybody
Hey Deborah, I really appreciate being part of the round table. I will defer to the US podcasting in it relates to this particular question and look forward to the next round of questions
So pertaining to rocking the vote, I'll definitely make an episode in regards to going out there and voting. I might go on a little bit of a spiel about our current candidates. I just because they don't align with my views personally, but nonetheless, I think a lot of the voting is going to be kind of encouraged, more unlike the local level, since I think majority of the people are focused more on, like the national level
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