#AskAnAuthor | Insights from Anirudh Rathore, Author of 'Investing Decoded'
Hello and welcome to another episode of the ask an author series. This is Ramya, your host, and today I have the pleasure of hosting Anirudh Rathore, a seasoned entrepreneur, formerly a banker, and the author of Investing Decoded, published by Penguin India. Anirudh's journey from the World of banking to becoming the owner of two heritage hotels in Rajasthan is nothing short of inspiring
So tell me this, Anirudh, ehat inspired you to write Investing Decoded? Was there a specific moment or realization that prompted you to come up with the idea of making stock market concepts accessible to a broader audience, regardless of their background in finance? I'm very curious to know how you came up with this whole idea for the book
So I thought that there is this gap in the market where the beginner or a person who is not really from a finance background, if somebody could write a book which could explain lucidly all the basic analytical concepts and the psychological framework required for investing, I thought it would have, I thought it was a good idea to go about and writing a book on that particular theme. So that's how I actually got by writing this book
So I knew the areas where the customers usually have concerns regarding the equity markets. And so I had a sense of where the obstacles a lot of investors face trying to understand these markets. And based on that, I formulated the entire outline of the book. So in the first half of the book, first one third part of the book, I wrote about my personal experiences of how I learned investing and how I came about understanding the market
Anirudh, who did you have in mind as the primary audience for investing? Decoded how do you think the book can benefit different types of readers, for example, business people, office workers, or even students? And what key messages do you hope your readers will take away from the book, regardless of their background?
You. So, Ramya, the main audience that I was targeting and I had written the book, was essentially anybody who wanted to understand about investing. It could be an 18 year old student or even a retired person who's probably 70 years old and wants to get a hang of the markets. So I think the book covers the topics and related areas for everybody and anybody who is an investor or who wants to be a good investor
Swell Team
@Swell · 0:15
And so a lot of investors who are good in investing, in value investing in particular, you see, they don't just do it for monetary gains, like I just said, they also do it so that they can master a particular craft or for self development, or to quench their intellectual desires. And also value in value investing. Like I said, it's not just trying to buy a company at a cheap price and selling at a higher price
Thank you, Anirudh. I think I'll leave you with one final question, but before that, let me once again thank you for taking the time out and sharing all these wonderful insights with us and giving us a deeper dive into what went behind the writing of your book. So here's my last question for you. The book emphasizes that investing is not a secret club. That, that, I think, is a big takeaway from your book
And just to add something as a throwback to this question and why value investing? What I wanted to highlight is how value investing is a very simple, straightforward concept. So if you noticed in a lot of books and a lot of business schools, people are taught four or five theories regarding investing, namely the random box theory, the modern portfolio theory, the efficient market hypothesis, and the modern portfolio theory. Right?