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@Ramya
Ramya V
@Ramya · 1:08

Meet 'The Book Marketing Girl', Neha Raj - Founder of Booknerds Author Agency.

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In the world of literature. There are those who consume stories, and there are those who weave them into existence. And then there are those like Neha Raj, co founder of Booknerds, who ensure that these stories find their rightful place in the world, reaching audiences far and wide. Hello, everyone. I'm Ramya, your host, and we have a very special guest on for today's interview

#askanauthor #bookmarketing #authoragency #authorbranding

@Ramya
Ramya V
@Ramya · 0:19

1. Your transition from the corporate world to the literary realm.

So, Neha, could you take us back to that defining moment when you decided to leave the corporate world and venture into the literary realm? What were the challenges you faced during this transition and what ultimately made you pursue your passion for books?
@Ramya
Ramya V
@Ramya · 0:35

2. Booknerds Author Agency's marketing strategies.

Book nerds author agency offers tailor made services for book promotion. Could you maybe delve into how these strategies have helped authors market their books effectively? Since we have a thriving community of authors on swell who are likely to be listening to this interview, it would be great if you could perhaps share share a success story or two where you've helped authors through your innovative campaigns and other promotional activities
@Swell
Swell Team
@Swell · 0:15

Welcome to Swell!

@Ramya
Ramya V
@Ramya · 0:18

3. Traditional promotional methods vs digital strategies.

I'm also really curious to know how you navigate the dual landscape of traditional promotional methods and the newer digital focus strategies. Also, is there one channel that you prefer over the other when it comes to book marketing?
@Ramya
Ramya V
@Ramya · 0:43

4. Trends in the future of book marketing in India.

And I'm keen to have your opinion on what are some key adaptations that authors and publishers should make to continue to stay relevant in today's dynamic literary landscape
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