User generated content can basically be defined as any query, suggestion and review generated by any user in the website that can help other users to save their time, money and health. So according to this explanation of how the It guy indoor website is ranking in first page of Google, what's the UGC strategy that the competitors must implement in their website? First is include FAQs in your website. FAQs are always counted as a content that can help users with informative answers and to solve a specific query