Something unnerving about starting a video or an audio starting an audio to some creators. And I'll tell you, it's not just other thing that I'm making up as something I feel or something. Also, I hate the word creators, but the problem is we group everyone. I'll talk about film. There's filmmakers that get so unnerved about starting, and I can show you evidence of that. When the camera starts rolling, people get very nervousness. That isn't really about performance