Karan Dev
@Karan.Dev · 1:33
Designing experiences- In Conversation with Experiential Designer & Art Director Aaquib Wani
Under renowned spatial designer Samantha Jay Krishnan, he has mastered the art of not just 2D, but also 3D design occupani design. His premium design studio has worked and collaborated with a variety of brands including the United Nations, Adidas, Coca Cola, Red FM, Phoenix Malls, Levi's, Fast Track, Super, Dry, Bukhari, N e, Seven, Weekender, PBR, etc
Aaquib Wani
@AaquibWani · 3:59
And I felt that as an artist myself, as a designer myself, I think it's my duty to make sure everyone else in the community is also getting their views. So I feel it's my way of giving back to the community as much as I am sort of taking away from it. So I think that should essentially sort of help these artisans to sort of be a little more excited. So what we did, we started out coming up with customized products where these guys would come and paint
Karan Dev
@Karan.Dev · 0:17
Now archive If I'm correct, the first time you got into design was when you started doing creatives for your heavy metal band Phobia. Now, from a heavy metal background to designing huge art installations and wearing venues, how did this transition happen
Aaquib Wani
@AaquibWani · 2:34
So for me to say designing something on a screen of an a four size to designing something on a screen which would be 100 times bigger than your screen, even more so I think that idea of, of sort designing things larger than life was something that was very interesting, for sure. But at the same time, I always felt like, okay, I have sort of learned as much as I could have learned from designing posters or designing magazine pages
Karan Dev
@Karan.Dev · 0:21
I really love that growth oriented mindset and I'm someone who gets bored of things easily as well. So I completely get where you're coming from. But you know music obviously did play a big role in your art and design principles so I was wondering if it's still the same way now and how has your work evolved over the years
Aaquib Wani
@AaquibWani · 3:49
So we designed the entire brand identity for the festival last year we did something for red FM south side story so there is a connected music of course it stays with me and it's something I continuously want to be a part of even though it's not something that we are going out there and screaming to the world saying that okay we want music related projects
Karan Dev
@Karan.Dev · 1:09
So from your personal journey, would you say that passion, instinct on the job, learning and working alongside great talent, do you think this can be a viable substitute to formal classroom training? And on the flip side, do you think there are any drawbacks to being self taught
Aaquib Wani
@AaquibWani · 4:31
But for me to say failure has been my teacher all these years, honestly. And I have sort of gone along with the flow, honestly, to say, what is it that I want to do? Do certain things, work out certain things don't? Maybe. And I think, honestly, that has sort of put me sort of paved my way into this entire world of design, honestly
Aishani Chatterjee
@Aishani · 0:11
Hi, Akib. I wanted to know, what other interests do you have that people might be surprised to learn of
Karan Dev
@Karan.Dev · 0:31
Sakiba. I think, as you can see, there are a lot of people tuning into this conversation and are quite eager to connect with you and ask you questions. So I just have one final one from my side. People like to think graphic design is just about creating aesthetic logos and posters, and sometimes they forget that it's a powerful tool to convey a message. And at the heart of it is art right above everything else
yashasvi Gupta
@yeswithyashi · 0:23
I feel privileged that I'm a part of Swell. And so many creators, such as Aaquibwani, who's doing a lot of good things in his life and being a part of Swell, give me a proud sense after listening to his introduction, and I'm looking forward to his voice of opinion
Aaquib Wani
@AaquibWani · 2:29
It's about what you feel, what you think is what you paint down your thoughts, how a poet would write down things, how a painter would paint down something that he's got, how a musician would put out a tune. So there's a difference here. And when we're talking about design specifically, when it comes to graphic design, we art talking about communication. Like I said, we're talking about solving a problem
yashasvi Gupta
@yeswithyashi · 0:36
I have a question for you. That apnea jouler that you have artisans and your painting that is lost the job due to the technology cancer or the covet. So how did you gather that become gushed up there and with that efficiency and quality? Because the view say it looks fascinating. We are wearing those jackets in parties or in the College. But you know, reality, that is a bigger task. So how did you do that
Aaquib Wani
@AaquibWani · 0:19
Hi Aishani, thank you so much for your questions. Well, my other interests, honestly, include dancing first thing in the morning. I truly, truly enjoy dancing. And if you see me at a wedding or at a party, I would be the first just want to start the dance. That's what I truly enjoy
yashasvi Gupta
@yeswithyashi · 0:13
Other than your full time job. That is the art and designing. What else you do to keep your mind press and to keep you energized. Except like dancing and something
Aaquib Wani
@AaquibWani · 3:10
Thank you for your question. Yashi. I'm gonna start by saying how it all started for me. I had a jacket that I didn't want to throw, and, you know, Purana who gets a washed. And I felt like, you know, and that's when I was like, let me get in touch with a local street sign painter
Aaquib Wani
@AaquibWani · 1:10
Yashi. Anything that kept me energized, that keeps me going. I love cleaning, I love cooking or just like any other known positive. And other than that, I don't really have that much of an interest in the movies or anything. But then again, if there's a really cool, interesting series that's released and that's something I would totally want to watch, I do that. Documentaries. Yes, would watch it sometimes
Manalika Das
@Manalika · 0:12
Okay, so I also wanted to ask one question. So which designers or artists working today, both Indian and global. Do you admire the most
Gaurav Chauhan
@Gaurav1106 · 1:24
So I'm sure you have to invite me at least to one of the weddings and especially if there is one in motorbi's family anywhere but on sitting aside. Great gig man. Super proud of what you've been doing for the community, for yourself and would love to follow you and will be super hype to see what you have to achieve next onwards and upwards to you man
Aaquib Wani
@AaquibWani · 1:57
I picked up the guitar and started learning tunes such as DDLJ's main theme song, or even learning simpler, simpler, older tunes. That would be very simple. And from there on, I went on to learn guitar chords, and then everything else followed. And then automatically I started looking at people in school who art also into the same kind of music that's that I was into. And we started playing. And from there, only the journey as a musician for me started
Aaquib Wani
@AaquibWani · 0:57
And from there on, when I got into the world of designing spaces installations, there was Yayoi Kusama. She was a great inspiration. There is Anish Kapoor, obviously, as well. And then Rajiv is there. These are some of the big names that are there that I felt, you know, while growing up. These were some names I felt were quite inspirational for me just to look at their body work. The amount of work that they had done was very, very inspirational
Karan Dev
@Karan.Dev · 0:35
I'm going to pay attention to your journey and hopefully we'll have you back on Swell in the near future. Again, I for another riveting conversation. So thanks again and have a wonderful weekend
Aaquib Wani
@AaquibWani · 2:47
So yeah, I think for me life came to a full circle moment because my uncle, he would always tell me what is it that this is that you're doing? But then again, while growing up, when he saw me doing great things, they specifically asked me, my son wants to become a designer. Can you please help him out? Is when I was like okay, only when he saw the results is when he felt okay. Maybe his son should do the same
Aaquib Wani
@AaquibWani · 0:58
In the meantime, since I'm more active on Instagram and since Swell is something that I've just joined, it would be really nice to have you guys come over to my Instagram page and sort of stay in touch there because I'm more active there. My Instagram account is Instagram at W I BW. Which is archibwe is me signing off, whereas I'll be still answering to some of your questions as well. But thank you so much, Team Swell
Sreejita Karmakar
@belle · 0:43
So is it the same with you? Do you also think that despite whatever great you have achieved or created in your life, you are not yet satisfied and you can show more potential in the future
Aaquib Wani
@AaquibWani · 0:35
Thank you for your question. Gungun. Well, that one piece of advice that I heard from someone and is still with me is to be consistent. And I truly feel that, you know, if you're consistent with your work, if you're consistent with something, even if it means it has as something that you're doing is not doing great. For example, if I'm putting something out as something at my work, it's not nice. Some Das, it will be very nice
Aaquib Wani
@AaquibWani · 1:07
They should be happy at the end of the day. So we will have or 20 other ways to do it. But then again, if the client is happy, who are we to say this could have been done better? Right
Sreejita Karmakar
@belle · 0:57
Hey, Akib, thank you for answering, even though I asked my question much later than the entire session was over. And the first thing I want to tell you is that you're very humble. That's why I that. Yeah. That's the type of artists I really like, the ones who are very humble
Geetanjali Kanate
@Grace_126 · 0:19
Although I don't have any questions, it Das really great tuning into this conversation. It was nice to hear about all of your accomplishments, the work that went into it. So it was very nice to listen to. Thank you so much for talking about all these things