I believe that Swell is intended to be a podcast on Steroids. I am attaching a report on podcasting. It has lots of of links to it and I highly recommend you open all of the links. I think that this report, if you haven't already seen it will give the marketing guys as well a ton of information that will become very useful. I also believe that while you're going through the beta test, you should test different versions of other landing page that you have up on Apple