@gordonduncan
Gordon Duncan
@gordonduncan · 2:35

What is the Spartan paradox and how it applies to your business

article image placeholderUploaded by @gordonduncan
And he shared how people will talk to him all the time, and they'll say, well, once I get in shape, I'm going to run a Spartan race, or her once this thing happens next summer when things ease up, and when people tell him that, almost overwhelmingly, those folks never run a Spartan race. But the Spartan Paradox is that when people commit to running a race, when they put a date on the calendar, guess what happens? They begin to train

#entrepreneur

@DBPardes
Deborah Pardes
@DBPardes · 1:06

@gordonduncan #SwellSunday

And it's so interesting because I think procrastination has so much to do with fear of failure. And if you have the date set, it almost posits the idea that you can't not succeed because the date is real. And, you know, the day after that date, it already happened. So you're like, oh, after that date, I will have succeeded. So it's a very self fulfilling activity if you can really give yourself the gift of that commitment and that date
0:00
0:00