This is still when Bluetooth speakers were pretty new on the market. And I welcomed this gentleman into the store and his two other individuals with him. And he pointed to this Bluetooth speaker and he said, I'll take two of those. I said, okay, let me explain how they work. He said, I don't need to. I know everything. Okay. I looked down at his shoes just then and I noticed the monogram J and L were on his fancy looking penny loafer shoes