Bob Hutchins
@BobHutchins · 3:32
Enough with the exploitive marketing! We can do better.
It doesn't exploit our insecurities, fears and anxieties, but acknowledges them and offers solution. It's not just about making a sale, but about making a difference. So I'm calling us all to a higher, more restorative way of marketing and communicating and selling. One that respects our audience's intelligence values that they trust and values their trust and seeks to enrich their lives. Because that's not just good marketing. In my opinion, it's good business. Who else is with me?
But this kind of marketing that you're describing, I think would be more like racing to the top. But it's interesting because I think it requires more effort to do it. And I wonder if it really works with capitalism, right? Because capitalism isn't really about humans. It's not really about valuing people. It's the bottom line. How can we get their quickest, easiest and make the most money?
Tanya Coles
@MsColes77 · 3:21
And then even with that experience, taking pictures of your life and highlighting those things to people that you're trying to market to if you have children, if you are married, if you love animals, if you love being outside hiking, putting that out there, showing people your life in motion, because that gives people something else to connect to