Hello. So everybody is trying to sell us stuff these days, right? And not all the products that we are being sold are bad. Some products are really, really good. But what all of these good products and bad mediocre products have in common is excellent sales messaging. Every single product, whether the product is good or not, they get their sales and marketing done really well. So how exactly are you supposed to know whether what product you are investing in is good or not?