#AuthorStory | What inspired me to write this book
Whenever advertising does manage to reach you, you don't kind of entirely believe it or trust it because you feel, okay, this celebrity has been paid for it, or you know, exactly what a cricketer or a film actress has been paid to tweet about something or to post something on their insta feed. In those scenarios, storytelling and content have become the most powerful tools to be able to get your message across to consumers