Social media influencers who are relatable and who can blend the brand campaign into the rest of their content without making them look like advertisements can gain the trust of the people and hence can influence the purchasing behavior of their followers. So we are not only talking about the products and branding and other things. Influencer can influence us in many different ways, in many different decisions, in many different kinds. So we all have a certain mindset that we have to listen that thing or not