Sreeja V
@Wordsmith · 0:56
Baby Organo, Ayurveda for Babies: Riddhi Sharma Founder is in conversation
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An It professional turned mompreneur Riddi Sharma founded Baby Organo with a vision to make ayurveda the first choice in the baby wellness and personal care segment for a healthy and strong foundation. Baby Organo, India's first dedicated ayurvedic baby wellness and personal care brand, works on the generic issues of infants, toddlers and kids with the help of Ayurveda. Their product range focuses on kids immunity, memory and concentration, boosting overall physical growth and generic issues like digestion, colic and cold
Riddhi Sharma
@BabyOrgano · 4:19
But there are more this kind of classical medicines available in Ayurveda for the kids, which I think the modern mothers are not very much aware about. One of that was swan oppression. That is actually the Ayurvedic immunity booster. For the kids that is 5000 year old Indian remedy. And any of the Ayurveda doctors knows about this. But when it comes to when we go to the Indian mother and ask them they don't know about this. Swan oppression
Sreeja V
@Wordsmith · 0:56
Thank you so much for telling me about the journey. And I really wish that when my son was a baby, I had Baby Organo at hand, especially for those nights when he would cry because of colic. And very, very true. I think many mothers are not aware that there are these options within ayurveda which brings me to my next question. How did you handle this challenge of creating awareness amongst the urban audience?
Sreeja V
@Wordsmith · 0:16
I would also like to add my final question here. With heavyweights already crowding this market, how do you plan to carve a niche for yourself in the hearts of Moms? Thank you once again for your time. Riddy, look forward to your responses
Riddhi Sharma
@BabyOrgano · 4:59
The thing that I have experienced, it is the modern parents we are inclining toward the western culture nowadays and parents are not so much aware or they don't believe in the Ayurveda or the power of the Ayurvedic hubs and the healing property of Ayurveda hubs. So I personally work with PhD. Pharmacist. The ayurveda PhD. Pharmacist? Her subject was to prove the efficacy of the hubs and I sit with her and I talk with her about the chemicals that these hubs releases and how all this works beautifully
Riddhi Sharma
@BabyOrgano · 3:06
They are being imported or they are grown hybridly on the Indian fields, indian farms while we are using Shank Pushpi, we are using the Brahmi, we are using Turmeric. So all these hubs are meant to grow in the Indian field only, the Indian farms only. And I think that every country has their own beautiful hubs. All countries have their all beautiful flowers, their fruits but that are specifically grown to suitable to that environment
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